Sunday, July 3, 2011

INTERACTIVE TV NEWS ROUND-UP (V): ROKU, WALMART, S3 GROUP, IRDETO

--Roku in National Retail Deal with Walmart
--S3 Group to Showcase StormTest Development Center at CableNET
--Irdeto to Deploy S3's StormTest Development Center Enterprise-Wide

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Roku has announced that its Roku XD player is now available in all Walmart stores across the US, where it is priced at $78. "With the Roku XD player now available at Walmart, customers can get dad the perfect gift just in time for Father's Day," Roku founder and CEO, Anthony Wood, said in a prepared statement. "Whether it's dad-centric flicks, sports or tips for grilling the perfect steak, Roku offers something for dad every time he sits down to enjoy TV." Roku currently offers around 250 entertainment channels on its OTT platform, and says that it will shortly begin offering popular casual games such as "Angry Birds."
S3 Group has announced that it will demo its StormTest Development Center automated set-top box testing solution at the Cable Show's CableNET 2011 technology showcase. "At The Cable Show 2011, S3 Group will test interactive applications, specifically those that support and validate EBIF specifications for interactive TV," the company states in its press materials. "Visitors will see StormTest Development Center in action as it is triggered by the presence of applications in the broadcast stream. With this approach, operators and service providers have the ability to conduct testing as the application is seen on air--allowing real-time confirmation of applications running correctly across the platform. S3 Group will also demonstrate its user interface for test creation which allows non-programmers to easily develop their own automated tests, along with a testing station for up to four STB's simultaneously."
S3 Group has also announced that it has secured its first enterprise-wide licensing deal for the StormTest Development Center: Irdeto, which has been using the solution in regional facilities for the past two years, has decided to deploy it throughout its global footprint. "Irdeto, a global software security and media technology company, conducted rigorous market and technology analysis prior to choosing StormTest Development Center as the platform for end-to-end testing of different features on multiple varieties of set-top boxes," S3 Group states in its press materials. "The company chose to expand with S3 Group due to its robust and reliable testing capabilities and multi-site support for engineers located in different countries."
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